Singapore is becoming an ideal launchpad for circular innovation in Southeast Asia, and this panel explores how international and local organisations are turning ambition into action. The city state’s Go Green SG 2026 aims to make circular habits part of everyday life, supporting the SG Green Plan’s goal of educating consumers on reducing waste and recycling more effectively. Join the session and hear how policy is translated into public participation, what Crocs’ programme shows about consumer engagement, and how circular initiatives can be modelled across Southeast Asia, while highlighting the emotional connection brands can build through sustainability.
 
Be part of the conversation and help to close the loop.

Moderator:

Sonny Rosenthal
Associate Professor of Sustainability Communication

Sonny Rosenthal is an Associate Professor of Sustainability Communication at the College of Integrative Studies at Singapore Management University. He earned his Ph.D. in advertising from The University of Texas at Austin. His research focuses on environmental communication, media effects, and public understanding of science. He is particularly interested in how various media forms influence perceptions of climate change and promote sustainable behaviours. His recent work examines the role of audiovisual media in enhancing personal relevance of climate change, suggesting that immersive experiences can increase public engagement. 

Speakers:

Deanna Bratter
Chief Sustainability Officer, Crocs, Inc

Deanna Bratter has led sustainability at Crocs since 2022, championing a holistic approach that spans circularity, environmental and social responsibility, and corporate governance — all in service of Crocs' vision to Create a More Comfortable World for All. Before Crocs, she drove climate, sourcing, and sustainable packaging strategy at Danone North America as VP of Sustainable Development. Equipped with dual degrees from the University of South Florida and certifications from Harvard Business School, Deanna's leadership is grounded in a conviction that business is a critical force in building a more inclusive, regenerative economy.

Jeryl Yap
Co-Founder & Product Innovation Lead, Semula

Jeryl Yep co-founded Semula on a simple belief: plastic waste isn't a burden — it's a resource. As Product & Innovation Lead, he drives the company's mission to reimagine discarded materials into functional, beautiful products like furniture and panels. 

Rooted in the philosophy of going back to the beginning and starting anew, Jeryl continually pushes the boundaries of what recycled plastic can become — experimenting with new design applications and more efficient mechanical recycling methods to divert plastic from landfills and incinerators, and keep it in circulation.

23 Apr 2026, Thursday
7.00pm – 8.30pm (Singapore Time)
(6.00pm - 7.00pm: Registration & Light Buffet Dinner)

This is a hybrid event.

In-person Session:
Classroom 3-4, Level 3,
SMU School of Social Sciences & College of Integrative Studies,
10 Canning Rise, Singapore 179873

Virtual Session:
The virtual session will be conducted on Zoom. For security reasons, the login details will be shared 2 days before the event.

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